of the place is determined by the interior style. By equipping soft, fluffy chairs instead of plastic chairs, decorating floors and walls by wooden materials, cozy and comfortable atmostphere. In this atmosphere, customers are more willing to stay in this place and captivated by unique style restaurant other than common fast food restaurant. This willingness to stay longer in this place is expect
of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distributor
Investment of Korean movies
Expansion of CGV
Penetration into Home Ent.
Penetration into the CATV Penetration into the Art performance
Future property of Value creation
Movies are kinds of services
Movies’ value determines
when viewers watch ones
Elasticity of high demand
A Characte
of tampering could be determined.
2.Stop production of Tylenol capsules and halt advertising
3.Establish liason with Chicago police, the FBI, and the Food and Drug Administration
4.Recall all Tylenol capsules
5.Design and produce tamper-resistant packaging
6.Return Tylenol to the market
Johnson & Johnson의 commuication components
1. 공중: 소비자, 약사, 의사, 보건협
of factors such as market conditions, companies’ strategies, and consumer sophistications, cultural approaches can become a lopsided interpretation of the matter. Therefore, to have a balanced and overall view of a company’s condition, we believed that the Diamond model is the right fit. Porter (1990) brings together firm-specific linkages between the determinants and his model is useful and
1. Analyze the success of Toyoda and Honda. What strategies explain their success?
Toyoda 성공 분석
1) Toyoda 만의 우위 전략
(1) 제품전략
- JIT(Just-in-Time)와 costumer pull의 생산방식
LEXUS의 가격이 타 경쟁업체에 비해 저렴한 것은 생산비의 절감을 들 수 있다. 도요타의 생산방식은 TPS(Toyota Production System)로 Toyota의 세계
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o
of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation brand that present an entirely new category, hostile brand that targeting consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer through the unique idea
strategies has Google relied upon to build competitive advantage in the industry?
4.1 Business Model
AdWords and AdSense are important factors to Google to achieving success of business model. Google’s revenue comes from advertising, and 50% of advertising revenue comes from AdWords, and the rest comes from AdSense.
AdWords
Adwords is advertisement model that shows advertisements related wi
Chapter 5
5.5. What generic business model is your company pursuing? How has it formulated and implemented a set of business-level strategies to pursue this business model?
Aside from it cost-reduction strategy, Ryanair has also been able to use Porter’s generic strategies to position itself in the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, mo
conditions
Family
Socioeconomic status
Commuting time
Noise,heat,crowding
Air pollution
Cognitive Appraisal of Stressors
Primary appraisal : determining whether a stressor is irrelevant, posivtive , or stressful
Secondary appraisal : Assessing what might and can be done to reduce stress
Coping Strategies
Control strategy
Escape strategy
Symptom management strategy